A/X ARMANI EXCHANGE
A/X Armani Exchange used Lumisty film to introduce it's new line of men's underwear, at more than 60 stores nationwide. The challenge was to create maximum attention among passing shoppers, using Lumisty film as a "peek-a-boo" screening of live models, wearing nothing but Armani's newly introduced men's briefs. The result was terrific, with shoppers stopping to view the product, when straight-on to the glass.
The Chicago store achieved the same effect using Lumisty film in conjunction with graphic images.
LITTLEMISSMATCHED - ANAHEIM, CA
LMM recently opened their first US store in Downtown Disneyland, designed by JGA of Southfield, MI. Ken Nisch, Chairman of JGA, told VM+SD Magazine that “too often adults see shopping as a chore, but the tween shopper is expecting a fun experience and that’s what this store delivers”.
GlassFilm Enterprises, Inc. worked with JGA in extending the “fun” concept to the storefront. When approaching the store from an angle, the LMM circular logo, made from LUMISTY film, is very visible (left of entrance), while looking straight-on into the store, the logo disappears (right of entrance).
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LUXOR HOTEL LAS VEGAS – CIRQUE DU SOLEIL
GlassFilm Enterprises (GFE) recently played a major role in the creation of a glass feature wall at the Luxor Hotel in Las Vegas, designed to promote the new Cirque du Soleil show, “Believe”, starring Criss Angel. GFE collaborated with Hamilton Anderson Architects-Detroit and Sid Lee-Montreal to provide laminated glass panels containing a custom film forest of trees.
Layers of LUMISTY film, combined with mirrored glass, created a magical effect.. Images of rabbits, eyes and Criss Angel appeared and disappeared, depending on your angle of view. The photos don’t do it justice. You have to see it to “Believe” it.
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NIKE
GlassFilm Enterprises and IDL Worldwide recently collaborated to create an exciting display for Nike, featuring a clear view of basketball superstar, Kobe Bryant, when looking straight-on (pictured left) and a message cut out of the Lumisty film, "the speed of light just got quicker", when viewing the display from an angle (pictured right).
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BRITISH AIRWAYS
CNN.com reports British Airways has unveiled its new Club World seat, the centerpiece in its $191 million overhaul of its long haul business class cabin, ground service and in-flight entertainment system. Besides a seat that is 25% wider and more than 6’ in length, there is a new opaque privacy screen that separates the seats.
It can be raised or lowered electronically, and is made of an innovative material, Lumisty, (supplied by GlassFilm Enterprises) which enables cabin crew standing next to it to see through it, while still appearing opaque to the passengers sitting on either side.
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GUGGENHEIM LAS VEGAS
GlassFilm Enterprises collaborated with Glaspro, Inc., on Frank Gehry’s Art of the Motorcycle, at the Guggenheim Las Vegas. As reported in Glass Magazine, the centerpiece of the exhibit’s second level, is a glass jewel box standing 40 by 50 feet tall in which motorcycles are perched on a ribbon of stainless steel. Looking through the glass walls to the interior of the box, the structure has a translucent appearance. From the interior, however, the glass walls appear to morph from opaque to transparent, allowing the motorcycle exhibit on the other side to emerge from behind the glass.
To create this unique effect, Lumisty sight control film was applied to the exterior surface of the jewel box panels ( which also serve as a projection screen on which brightly colored images of motorcycles and movie clips appear).
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For more information or to request a free sample of Lumisty or any other of our glass films please contact us.
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